That's definitely a matter of perspective, once you consider it as an art piece you should consider the pricing in terms of how art is priced. It's approx $800 per sq ft, which certainly wouldn't be considered expensive in the art world.

Of course galleries usually take about a 40% cut, so the retail price would probably end up north of $5,000, probably more if the artist wants to make any money too. Which definitely moves the price per sq ft up.