Why should people have to pay money for a product to expect fair treatment? Is an exchange of services without money not subject to rules and regulations? Google chooses not to charge people because they've found it more beneficial to offer many of them for free. It's a model many tech companies have followed to great success. That doesn't mean they should have free reign to do whatever they please.
> Is an exchange of services without money not subject to rules and regulations?
A contract without consideration is not a valid contract. There are a few laws in some places that require companies to provide service outside of a contractual service agreement, but those are typically limited to public utilities, emergency services, etc.
GP said without money, not without consideration. Google derives a great deal of value by having your attention and data in its various products. The fact that users exchange attention and data rather than dollars doesn't give Google the right to stomp all over them.