There's the DRM case, where it's represented as a purchase but only persists as long as the seller allows it to (e.g., movies or TV digitally "purchased" from almost any vendor -- Apple, Amazon, etc).
Then there's the DVD case, where they insist it's a license, but the buyer has physical control of the media and access to tech that ensures they can continue to enjoy it in perpetuity, even if the seller tries to revoke the license.
There's the DRM case, where it's represented as a purchase but only persists as long as the seller allows it to (e.g., movies or TV digitally "purchased" from almost any vendor -- Apple, Amazon, etc).
Then there's the DVD case, where they insist it's a license, but the buyer has physical control of the media and access to tech that ensures they can continue to enjoy it in perpetuity, even if the seller tries to revoke the license.