The problem isn't systematic coercion of choice, it's widespread popular biases and a general lack of knowledge. If you are interested in improving democratic outcomes, you need to understand the individuals you're encouraging to vote.
'Systemic coercion' implies outside influence; citizens suffer from a number of internal biases, entirely aside from outside issues. Please just take a look at some of the literature on voter ignorance.
there's no reasonable evidence that people are too dumb/ignorant to make a good electorate. that's primarily ego talking.
and we don't need to correct for internal biases over a population because, by definition, internal biases are uncorrelated. but you said "popular", which is a social bias that correlates beliefs.