Came here to say this. If it's subject to DRM, you don't really own it. It's a limited license.
That said, as someone that has purchased a number of many-view licenses (clicked "buy") I feel that this distinction has always been clear. I didn't expect the money I spent to view something streamed from a server to afford the same kind of usage as a book that I bought in hard-copy 20 years ago. You're either renting for a [period of time] or purchasing unlimited views. I guess my cynicism in this regard paid off.
Changing options language to "Rent" vs. "Buy Unlimited Views" might make that more clear.
If it's not subject to DRM, that doesn't mean you own it either. Even if Amazon just downloaded an unencrypted mp4, legally you would be guilty of felony copyright infringement under 18 U.S.C. § 2319(b) if you were to sell it to someone else.
That said, as someone that has purchased a number of many-view licenses (clicked "buy") I feel that this distinction has always been clear. I didn't expect the money I spent to view something streamed from a server to afford the same kind of usage as a book that I bought in hard-copy 20 years ago. You're either renting for a [period of time] or purchasing unlimited views. I guess my cynicism in this regard paid off.
Changing options language to "Rent" vs. "Buy Unlimited Views" might make that more clear.