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Hum, I think this is missing the main points. AirPods and Watches are gimmick. Nothing crazy innovative happened to the iPhones - apart the flatnessisation of iOS which in my opinion was a mistake - and Macs actually went backwards. The real Tim Cook test will be the ARM Macs. Can be game changing or it can’t sink Macs for good.


> AirPods and Watches are gimmick.

People wrote off the iPod, the iPhone, and the iPad as gimmicks. Even the Mac was written off as a toy.

It's the ultimate hubris to assume you know more than the millions of people who buy a given product and enjoy using it.


Gimmick or not, wearables (Watch + Airpods) are a massive business for Apple. Large enough that they would be a F500 company if spun out at current revenue numbers.

https://fortune.com/2019/08/06/apple-airpods-business/

I don't think you can characterize that as a business failure.


Yeah, hugely successful products are by definition __not__ gimmicks.


You've obviously never heard of Pet Rocks. https://en.wikipedia.org/wiki/Pet_Rock




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