Making it free for a year on new computers with automatic renewal is an easy way to inflate the subscription numbers. How many people are silently paying for something they don't use and aren't concerned about because it's "only" $10 a month?

Enterprise sales dwarf consumer sells and the number of new PC sales have been going down each year.

https://www.skyhighnetworks.com/cloud-security-blog/7-charts...

Sorry I worded poorly - we don’t like it but we are stuck with it to some degree due to it being always updated (not sure if they even allow personal users now to buy a perpetual license?)