This was very well written. Noting the expectations for 'hard tech' vs normal and breaking down the traction metrics discretely was huge for me. We've contemplated retaining an experienced "Outsourced CFO" to help us nail which metrics and models need to be conveyed in a pitch deck but this article shores up so many of the questions that we've had. I'm now fairly confident that I can carry on with QuickBooks and Excel in churning a deck like this out in-house.

Thank you!