They even tried to blame Apple for this, only to have their lie publicly called out by Apple. This created such outrage that the decision had to be reversed, but for me that's enough - they showed their true colors and are very likely to come up with further crap in the future.
I agree that it was ridiculous and to be on guard for these shenanigans. 100%.
Today though, BMW is not charging a “subscription” fee and much more importantly, all of their iDrive data is provided for free with free software updates. And yes, competitive pressure probably forced them to, but it is much better than just 5 or 6 years ago where you were charged for yearly map updates by buying a DVD. They are also the first car manufacturer to support the CarKey feature so they have changed (for now anyways).
They even tried to blame Apple for this, only to have their lie publicly called out by Apple. This created such outrage that the decision had to be reversed, but for me that's enough - they showed their true colors and are very likely to come up with further crap in the future.
https://www.theverge.com/2019/12/4/20995630/bmw-apple-carpla...
Oh I just noticed it was discussed here on HN too: https://news.ycombinator.com/item?id=16195529