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This is much simpler, they wanted more sales of accessories to show higher sales revenue. Playing up the "eco-friendly" messaging, they're able to cut costs and avoid including a charger +headphones.

The changes forces most customers to buy either a wireless airpods or a new magSafe charger. This become an easy 'attach' sale for all retailers and virtually any sales person. Customers will be told that their device does not come with a charger and the apple authorized, overpriced charger is the best option to use with their new $700-$1K+ device.

This allows Apple to show stronger revenue numbers, even if demand for the iPhone is weaker.



Except many probably already have a gazzilion of chargers around the house. Or jusst some USB to plug the cable in. For the last 3 or 4 iPhones I had I did not even take the charger and the earbuds out of the box. Adds nicely to the resell value.




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