Their marketing works...Apple markets their fancy screens and people think they're better. But Samsung makes their screens and Samsung keeps the best screens for their own phones.
Prior to LG, Samsung was their only supplier of OLED screens. Even with LG onboard, LG is supplying only 20% for the upcoming iPhone 12. My point is, Apple always slaps a fancy marketing name to their screens (Retina...) but in reality the the quality is worse than Samsung phones. But Apple buyers ask if Samsung Phones have a Retina display...and when the answer is no, they feel they're getting an inferior phone.
https://www.macrumors.com/2020/05/26/samsung-iphone-12-displ...