> It's no more difficult than installing applications on Windows.
What's important is relative difficulty. If 99% of all apps the consumer can get are on the app store, but they have to go through a new and somewhat foreign side-loading process to get this one app, then they probably will just go for that app's competitor on the App store.
I'd be curious what percentage of Android users, outside of China, sideload apps. My guess is that it would be sub 3%.
What's important is relative difficulty. If 99% of all apps the consumer can get are on the app store, but they have to go through a new and somewhat foreign side-loading process to get this one app, then they probably will just go for that app's competitor on the App store.
I'd be curious what percentage of Android users, outside of China, sideload apps. My guess is that it would be sub 3%.