Big Roku fan here. Was an early adopter, have had many versions of the device over the last dozen years and been a brand evangelist to my friends and family.
I also try to avoid being a panelist in behavior datasets. For this reason there are financial planning services I won't use and I won't buy a Vizio TV.
So, I'm very curious about your assertion that Roku is doing analytics for sale. I hadn't seen that before, so any further insight would be appreciated. Thanks.
Are they actually selling the data directly to 3rd parties? Or just using it for targeted advertising? The latter is obviously occurring but not sure about the first.
My understanding (and to be clear, this is hearsay, I did not seek to independently verify it) is that they will sell viewing information to a channel provider. (so Amazon could find out how often you opened up Netflix vs Amazon Prime Video, or you started on Amazon, closed it, and then opened up Netflix, etc).
What’s the difference in terms of impact to the users? Even if they are not selling “AznHisoka watched x minutes or y show on this date,” they are using it to influence your behavior through ads.
I'm not asking from an user perspective, just curious from a business perspective. The data, if sold, could be useful from a content creation perspective. IE. if you know what shows X usually watches, it could help you with creating new shows.
Obviously, it's useful for advertising as well. But if they're not selling the data directly, it doesn't help with the content creation use case.
I also try to avoid being a panelist in behavior datasets. For this reason there are financial planning services I won't use and I won't buy a Vizio TV.
So, I'm very curious about your assertion that Roku is doing analytics for sale. I hadn't seen that before, so any further insight would be appreciated. Thanks.