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The degree to which you are taken seriously when you announce that a thing should happen because you care that “it will make the world better” is tightly related to your credibility as a person who cares about making the world better. When you announce that the only causes you support are those that directly enrich you, you’ll find that people are more skeptical of that claim. Agree or disagree, but it’s why PR has existed for decades (centuries.)


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