Are you claiming that pubs and barbershops were designed based on an understanding of human behavior? It seems more like they've evolved over centuries, with everyone copying features that worked. Every time some architect tries to reinvent them based on theoretical principles of human interaction, the result sucks.
"Third Place" is just one example of understanding what spaces people need and using it to drive design. Studying and understanding where people congregate and why, is what inspires and leads to the design of "Third Places" like the Starbucks store.
EDIT: Also check out and explore - https://en.wikipedia.org/wiki/Third_place