I'm trying to think of internet brands that have successfully reinvented themselves, like analogous to an alternate universe where Myspace relaunches and becomes a thing. Maybe blogspot is a going concern, but it seems like the Altavista of internet publishing to me. Winner may take all in network effect companies, but does it mean you also only get one shot, or is there a "retro" effect online too?

To adapt another adage, users don't leave products, they leave communities. The idea of starting a new blog on blogspot doesn't really register for me anymore. Or maybe I'm out of touch?