"No soft power" and "no exportable culture" seem like an exaggeration. Chinese culture had huge influence historically on Japan and Korea. More recently a lot of people enjoyed Crouching Tiger, Hidden Dragon, and the Dark Forest scifi trilogy.
You are right to point that out, since it’s more a lack of knowledge from GP than of exportable culture. I’ll add to your comment that China exports for decades a of lot of cultural products like drama and songs in all East-Asia, where significant ethnical Chinese minorities reside and consume those media. Chinese is also a popular second language for people to learn in the West.
