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Interesting! I especially enjoyed the insight into the evolution of the company. Though with this insight I have slightly different conclusions than the author:

1. A bias to ship and a bias to ship new things are not one and the same. A lot of the problems, such as a failure to iterate on existing products/feature, sound very much a product of the later, not the former. If anything, the issue "Insufficient Iteration" is probably not correctable without a bias to shipping.

2. A bias to ship and a bias to ship things that impact your customers are not one and the same. There is a note about an early shift to micro-services. I can't speak to this organization, but, generally speaking, spending time on internal engineering work to the detriment obvious missing features is a common issue with early stage companies.

3. A bias to ship and a bias to ship to the right customers. Specifically in regard to the high value, high demand customers.

4. A bias to ship and... idk what to call this? "The product specs were well thought through, sometimes crafted for months." TBH, the problem with this one feels like a lack of a bias to ship.

As described, I think the real culprit was a lack of or poor prioritization. FWIW, I suspect the author and I may actually be in violent agreement as I did find my self nodding with most of his lessons learned. Though I'd be careful about letting too much hindsight bleed in (eg - do situations that'd be improved by more decision documentation justify the effort of documenting all product decisions, especially in the early phase when the product is rapidly evolving)?



I think the problem is that the leaders in the company (technical or otherwise) didn't recognize that software systems are like children: They have phases.

The ship it constantly is probably ok when you're small, but at some point you need to become more mature than that, both as an organization, and as an approach to the software itself.




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