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I used to work two desks over from Dan at the Obama campaign in Chicago in 2007, when he was developing and testing an early proof of concept of what would become Optimizely. He was able to increase fundraising performance significantly by doing (what would now be considered simple) A/B tests. He's sharp and tenacious, identified a market ahead of its time and invented a new product category.

Whether or not this is a "good" exit, it's a great accomplishment for Dan and the team and can't wait to see what they do next!



Didn't they work on an educational game first? Or something about carrots and sticks? I liked their story when I read about them ages ago.




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