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franze on April 11, 2011 | parent | context | favorite | on: White Hat SEO: It F$#ing Works

SEO is a business. every - real - SEO action has

- an (implementation) cost

- a measurable impact

- a risk.

categorizing it into "ethical" categories does not change how it is practiced or what works.

or to put it in the spirit of the headline: f$#ck .* hat.

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