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Zappos is an interesting experiment but I’m not sure what to make if it overall. It isn’t ubiquitous or commonly known to everyday consumers. The model of shopping online for something that requires personal fit just doesn’t make sense to most people.

Hsieh has also made some strange choices internally like to reorganize using “circles” (holocracy). I’ve heard secondhand that this experimental approach to management didn’t work out in practice, that a lot of talent left, and that the circles ended up having organically emergent managers anyways.




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