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Statistically, more startup ventures fail than succeed.

> Instead of selling a fake MVP product it is probably more healthy to be upfront to customers and let them pay for your development time like a consultant

Careful, no one is advocating selling "fake" products. The key is to develop a minimal product that can be sold. It has to work, though. Fraud will sink a startup very quickly.

From there, you can contract with additional customers to expand the product to meet their needs. This is more difficult than it sounds, though, as you'll quickly be torn between working on what's best for the product as a whole, and what's best for an individual customer's unique needs.

I've seen many startups go down this path with best intentions, but ultimately become contracting shops with a single customer. That's fine if that's your goal, but it's painful when the contracts dry up and you don't have a product that appeals to the mass market.



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