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For a solo founder, the bottom line is neither traction, recurring revenue, nor monthly active users. The bottom line is emotional health/fitness.

For example, as a solo creator, anytime I resolve my single-biggest source of stress I get in a flow producing my best work. I'm more open to looking at problems from new angles.

Without the typical external structures, emotional fitness dictates everything: ability to make decisions, ability to forecast, willingness to learn a critical new skill/approach, persistence through challenges, willingness to take risks, etc. Basically, if it matters, being mentally/emotionally healthy fosters it.

I don't know if it's a saying, but it should be: Great products come from great teams, whether that's a team of 1, 10, or 1000 people.



Exactly! Your business can be a threat to your emotional wellbeing, but your emotions are definitely a threat to your business as well. If you're alone then there's nobody to stop you from following your whims. It's very alluring to do what you _want_ rather than what you _should_. A team has a sort of inertia in that there's pressure to not let the others down, and changing course requires that more than one person wants to do that.

I think solo founders (including myself) should ask themselves: why are you solo? If you (like me) want co-founders but can't find any, maybe your idea isn't so great. If you prefer to be alone then scouting customers may not be your strength.




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