Just rewatching "Person of Interest" and came across "Finch" casually remarking that he invented social networking in order to increase the quality of data gleaned from his totalitarian surveillance machine... (specifically to fill in the social graph data...).
The society at large was akin to natives of an undeveloped land being preyed upon by an advanced civilization. They were offered glass beads and trinkets, "a mirror to amuse yourself with, your highness!". And society at large behaved precisely as the historic natives.