> Antitrust regulators power is determined by the size of the market, not the location of the company HQ.
> Antitrust regulators for big markets like the US, EU can effectively block mergers from any internationally operating company. Both AMD and Nvidia need access to EU - their customers certainly do.
They could block the merger and if the companies decided to go ahead with it anyway, the EU would ban imports. But, wouldn't that further consolidate the market?
What I mean is, in what practical way could the EU ban ARM/Nvidia from their market, considering these manufacturers' chips are in many devices? Would that mean devices with those components would also be banned?
What I'm trying to get at is, with a sufficiently large merger, the emerging company may produce products so ubiquitous that it would be impractical to bar them from your economy, due to the widespread use of their products and their integration into other products.
> Antitrust regulators for big markets like the US, EU can effectively block mergers from any internationally operating company. Both AMD and Nvidia need access to EU - their customers certainly do.
They could block the merger and if the companies decided to go ahead with it anyway, the EU would ban imports. But, wouldn't that further consolidate the market?