People can defend a company on their own, because they love their products and agree with their policies.
> in the way we fought microsoft years ago
Because Apple helped us fight Microsoft.
People loved Apple almost unanimously on the internet. They were the underdog, the messiah to save us from the bullshit of Big Corp. You won't find much Apple-negging from the era before Samsung started their smear campaign to make themselves relevant by going up against the tall poppy.
Which of course is a chain. It used to be IBM, then Microsoft, now it's Apple (after a long campaign [0] starting with 1984 and continuing with the famous "I'm a Mac"), and so other companies are trying to poise themselves as the underdog to win fans.
Incidentally, Samsung has actually been caught and taken to court for manipulating social media:
https://www.google.com/search?q=Samsung+paid+students+for+re...
People can defend a company on their own, because they love their products and agree with their policies.
> in the way we fought microsoft years ago
Because Apple helped us fight Microsoft.
People loved Apple almost unanimously on the internet. They were the underdog, the messiah to save us from the bullshit of Big Corp. You won't find much Apple-negging from the era before Samsung started their smear campaign to make themselves relevant by going up against the tall poppy.
https://en.wikipedia.org/wiki/Tall_poppy_syndrome
Which of course is a chain. It used to be IBM, then Microsoft, now it's Apple (after a long campaign [0] starting with 1984 and continuing with the famous "I'm a Mac"), and so other companies are trying to poise themselves as the underdog to win fans.
[0] https://i.imgur.com/9RmlhJK.jpg