I haven't met a single person that prefers the current state of things. Every time my friends and I search for a recipe we are constantly annoyed by having to scroll through a story that appears to be there simply for ad placement or SEO.
This is a common issue for more people than you may imagine. Having to scroll through stories and ads is beyond deplorable. My wife and I have gone back to books as they are timeless curated sources of information.
It may be deserved because that's what many people want rather than a plain vanilla list of ingredients and instructions.