Lucky!! With our infrastructure, deploys can take an hour or so. 10 minutes for the build, 10 minutes for the image to get built, plus the rest of the time for terraform to apply infrastructure changes across dev, staging, and prod. Only thing we do have is automated testing after every deploy so issues tend to get caught. But that's still so long for a deploy! I don't know of a good way to get it down faster.
Ah, I should have explained more. That's an hour for our ASG + EC2 deployments. The only benefit we get is easy roll backs because it always deploys a new ASG. We're switching over to Spinnaker and started with our EC2 infrastructure. I think container deployments will be faster but still, an hour for EC2 deployments!
Yeah this is exactly what I do too, works just fine. You probably already have something like this, but I hacked a bash+yq script that automatically updates all relevant yaml files with the latest image tag. So getting new code running is two lines: