Ah BT. Calling them an ISP is not very accurate. The former telecoms arm of the postal service, later a privatised monopoly service. Avoided by anyone who can, but with a head office who believes that if only they could become a tv station all would be well, while we wish that they would be broken up into some competitive organizations that might be relevant. No way they can run a successful music service....
10 years ago it probably would have been a smart idea for ISPs to create their own music download services. Of course, like the media industry in general, they're so far behind the times it's funny. If they wanted to even try to keep up with the curve, they'd be introducing film and TV show downloads instead.
Once they put the service behind a paywall for the customers, they'll only end up putting themselves into the same market as Spotify and iTunes.
In other words, they'll just be a new face among the crowd in the market called The Competition, doing exactly the same thing as everybody else, yelling the same meaningless cant as all the other vendors. Not "share," but "buy."
And if the competition's already doing better than BT and has a more established fan base and brand, well, roll the dice.
If they had done this five or more years ago, when there weren't many ways to obtain legal and DRM free music it might have been a story worth reporting, but otherwise this seems like a non-story in the making.
Well that's not going to work, though it is a good idea since they seem to think that movies, tv-series (many of which they can't get the rights to before they are too old to be interesting) and porn isn't shared over p2p.
