Think how easy it is to take advantage of grandma for "tech support," whether it be from India or at a seedy computer repair shop. It wouldn't surprise me to hear that the majority of small business owners have never heard of Shopify or Wix, as they are more likely to turn to someone they trust, whether that be a "tech-literate" cousin or a local service. Keep in mind that many of these businesses didn't even have websites a few months ago, let alone e-commerce solutions. Not everyone lives in SV or NYC and is perennially exposed to their ads.
I agree that these businesses shouldn't be doing this by themselves, but the tech industry shares some culpability. It should be ingrained in people's heads to think of security first. Most people outside the SV bubble are still using [SO or pet's name]123 as their password. I go to a university in NYC. I've tried to convince several (college) friends to use password managers to no avail. This isn't just a problem endemic in old people. Someone needs to "mainstream" good security. A good start would come from, say, Apple, by including security keys with new iPhones, as much of a pipe dream as that might be.
I agree that these businesses shouldn't be doing this by themselves, but the tech industry shares some culpability. It should be ingrained in people's heads to think of security first. Most people outside the SV bubble are still using [SO or pet's name]123 as their password. I go to a university in NYC. I've tried to convince several (college) friends to use password managers to no avail. This isn't just a problem endemic in old people. Someone needs to "mainstream" good security. A good start would come from, say, Apple, by including security keys with new iPhones, as much of a pipe dream as that might be.