This is likely disingenuous. Large corporations like Amazon systematically refuse to sign NDAs with small players, hence none of the info is “confidential”. The rationale is that large companies might have people working on the idea already and they meet so many people/companies it would be restrictive for them to agree to any confidentiality.
It is a reasonable expectation that your data is kept confidential. If my hosting provider were to so much as look at my data without my explicit permission I'd sue.
