You should listen to Michael Jordans hall of speech to see how pretty he was. He is considered the greatest basketball player in the world and he spend the whole speech belittling people.
I remember as a kid there was a child's book about basketball players and it mentioned that MJ was an aggressive, confrontational player who trash talked the other team. It shaped a conception of him as a champion who is fiercely competitive to the point of pettiness (not unlike Bill Gates, funnily enough), not a champion who is known for noble sportsmanship.
