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I think what is missing here is an insider's perspective.

The volume of concepts that are being actively worked on, let alone conceived, is pretty incredible. I've been in Amazon meetings with startups before/during talks of investing. Usually it goes something like this:

There are multiple principle engineers involved. There are multiple engineers from potentially related projects involved. Most of the decision making boils down to: - the obvious: would this investment likely be profitable? - does investing/acquiring this company enable us to ship sooner/gain a competitive advantage?

Often times Amazon prefers to acquire companies not directly operating in the space Amazon needs them to, and then steering them to do what Amazon needs. Often times it's just talent acquisition.

For all we know, Amazon already had competing products in the works (and let's be real, given how slowly Amazon moves, this is the most likely scenario) and decided that this investment wouldn't be worth it.




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