So this didnt come across in the title - but the first company they use as an example is one Amazon actually did invest in? And that was four years before the "competing" product (which is literally just providing data for AI training as far as I can tell)? I'm not sure what I'm missing, but that reads like if coke invested in an energy drink brand and four years later launched another energy drink brand. It's basically a commodity and it's 4 years after the fact- what's so controversial here?