Of course they don't; and even if they do, their browser might still block the cookies or discard them frequently.
Tracking effectively is getting harder both technically and legally; and that's a good thing long term but leads to chaotic and desperate behavior short term.
Long term, there are three ways to adapt:
- drive users to apps instead of browsers. E.g. Google and Apple do this serve most of their news via apps where they control the ad experience, tracking, and user signin. There are no anonymous users there. GDPR still applies of course but practically speaking users only have the choice whether to use it or not. And none of the legales specific to browser based things like cookies apply.
- tap into other sources of revenue (subscription based, sponsored, donations, etc). Ad revenues have in any case been declining for lots of news sites so this is something they need to do in any case.
- switch to non personalized advertising that can still be lucrative if you have access to large amounts of users. E.g. most big brands still advertise this way and still lots of money floating around here. No cookies required.
Tracking effectively is getting harder both technically and legally; and that's a good thing long term but leads to chaotic and desperate behavior short term.
Long term, there are three ways to adapt:
- drive users to apps instead of browsers. E.g. Google and Apple do this serve most of their news via apps where they control the ad experience, tracking, and user signin. There are no anonymous users there. GDPR still applies of course but practically speaking users only have the choice whether to use it or not. And none of the legales specific to browser based things like cookies apply. - tap into other sources of revenue (subscription based, sponsored, donations, etc). Ad revenues have in any case been declining for lots of news sites so this is something they need to do in any case. - switch to non personalized advertising that can still be lucrative if you have access to large amounts of users. E.g. most big brands still advertise this way and still lots of money floating around here. No cookies required.