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Have you ever worked in a restaurant? What you're describing would be a massive undertaking to manage with just a single corporate partner, much less with a collection of independent and small chain restaurants.



Once you own the delivery space, you can crush restaurants into submission just like the darlings of the tech space have done: Apple, Google, Amazon.


If you force restaurants to optimize everything for timing, you'll end up delivering food on par with McDonalds.

And if it turns out customers are willing to pay restaurant prices for McDonalds quality delivery, then McDonalds themselves will start a delivery service to compete with you.




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