Imo Netflix is much worst in that regard. At least in this case, you can hope to won a capital attrition war and become the really big player. But for Netflix, it's literally a never ending spring in a hamster wheel. You have users that can almost instantly leave your platform if you don't have interesting content, so you need to perpetually use whatever money subscriptions generate to produce even more content, even more quickly as you get more users with varied tastes. If you slack on content, you get less subscription money.
Considering that a large part of the culture defining movies/franchises/series IP is also not owned by Netflix, they can't really hope to just end up outcompeting everyone else down the line. Think about it: food delivery is pretty generic, you don't really see the difference apart from cost. So if let's say Uber manages to bring down costs, outrun the current big competitors, and use that dominant position to keep prices lower than future newcomers, odds are customers will just keep using Uber.
But in Netflix's case, people will still want disney movies or HBO series. That means there's no real hope for a profitable market dominating position down the line, so they will need to perpetually produce a very expensive product just to pay off the cost of other expensive product. If Netflix starts to lose subscribers, it still has very fixed costs (content acquisition & debt service for already made content) whereas Uber or Doordash have most of their operational costs directly tied to demand. No orders only means loss of revenue, but no additional losses.
Netflix just seems like a very weird and very... risky investment and much more so than the already very shaky business of food delivery. But I always assume the markets see something I don't, so maybe I'm totally wrong!
I think you've got it backward. Uber is precisely like NetFlix and they don't have the Disney franchise (restaurants).
I started ordering on Uber Eats when they got the restaurant few blocks away that is good. Then they got another restaurant across the city, that's the only one to do some specialty food I love.
I only order from a couple places. All my friends only order from a couple places. Discussing what to order at parties goes like: this or this or that (each person's favorite or good enough restaurant).
Last month Uber added £5 delivery fee. Quit Uber and started the Deliveroo app. Everybody's got multiple apps on their phones. Couldn't care less about the app as long as it delivers the food.
Yes, most content producers have the same problem but few have to maintain the pace Netflix needs to keep users subscribed to a unlimited platform.
Disney has a very strong and very culturally defining position. They are also more diversified and generate cashflow from multiple sources. Disney+ is also mostly content that has already been "paid for" by either box office sales or licensed merchandise.For example, selling Star Wars toys is very profitable and makes the movies even more profitable. The box office sales usually also more than pay for their production costs.
Netflix does not have any other source of revenue, is totally dependant on month to month subscriptions and has to compete with decades of already made and paid for content that it's competitors can and will often chose not to license to Netflix.
To finance that huge catalog they basically took a mortgage on all of their future subscription revenue. Disney can afford to lose all of it's disney+ subscribers as long it's movies are still watched and its parks still visited. It can lose a revenue stream and still be alive
As for HBO, it's owned by ATT and usually has "premium" content. ATT can also afford a few bad years for HBO but the same would be a death sentence for Netflix. I guess my point is that netflix has almost no room for error, it bet everything on never not growing.
What's really going to be interesting for Netflix and for food delivery apps is what will happen once the lockdowns end and when we get back to normal. Will people still have things left to watch that appeals to them after so much free time? Will food delivery stay popular?
Netflix and the traditional studios are almost opposites in how they make money from content. Netflix has profitable streaming that subsidizes content creation. Disney/HBO have profitable content creation (with risk mitigated by other business divisions) and that subsidizes streaming.
So with production/sports halted by COVID for everyone, and streaming rising, Disney is getting hit by a perfect storm, while Netflix managed to catch some breathing room.
Traditional film production companies seem much more like the model you're accusing Netflix of. Gotta keep churning out films and hoping you make money in box office. Then the value of the goods approaches zero very quickly.
Considering that a large part of the culture defining movies/franchises/series IP is also not owned by Netflix, they can't really hope to just end up outcompeting everyone else down the line. Think about it: food delivery is pretty generic, you don't really see the difference apart from cost. So if let's say Uber manages to bring down costs, outrun the current big competitors, and use that dominant position to keep prices lower than future newcomers, odds are customers will just keep using Uber.
But in Netflix's case, people will still want disney movies or HBO series. That means there's no real hope for a profitable market dominating position down the line, so they will need to perpetually produce a very expensive product just to pay off the cost of other expensive product. If Netflix starts to lose subscribers, it still has very fixed costs (content acquisition & debt service for already made content) whereas Uber or Doordash have most of their operational costs directly tied to demand. No orders only means loss of revenue, but no additional losses.
Netflix just seems like a very weird and very... risky investment and much more so than the already very shaky business of food delivery. But I always assume the markets see something I don't, so maybe I'm totally wrong!