And social networks have hundreds of millions of them

Do you think Coca Cola cares if KKK members drink it and bottles of Coke are shown in pictures of their rallies?

Brand awareness is more important to them

Starbucks cups with name spelled wrong are the perfect example: people think they are funny and post the picture of the cup with the Starbucks logo making the brand more popular

So what seem an honest mistake is actually a well thought brand awareness campaign