They're examining the data to determine how to market it. Just a normal internet business trying to get by and expand their market. This article is excellent advertising.
Look on their web pages:
"Why Partner with Mobilewalla?
Our partners are always looking for rich, comprehensive data and profiles to provide to their clients. Likewise, Mobilewalla is always looking to increase the quality of our data through partnerships with companies like Oracle Data Cloud.
Mobilewalla provides brands from any vertical or industry with the insights and long-term needs to personalize, target, and scale their marketing initiatives - from basic demographics like gender, location, and device type, to highly nuanced and detailed profiles...Mobilewalla provides insights into customer behaviors as they exist in the real world, all based on mobile-app usage and location-based intelligence."
Look on their web pages:
"Why Partner with Mobilewalla? Our partners are always looking for rich, comprehensive data and profiles to provide to their clients. Likewise, Mobilewalla is always looking to increase the quality of our data through partnerships with companies like Oracle Data Cloud.
Mobilewalla provides brands from any vertical or industry with the insights and long-term needs to personalize, target, and scale their marketing initiatives - from basic demographics like gender, location, and device type, to highly nuanced and detailed profiles...Mobilewalla provides insights into customer behaviors as they exist in the real world, all based on mobile-app usage and location-based intelligence."