I'm not sure if you have ever been to Italy or California. The climate has a lot to do with the taste of Fruit. I've had some awesome tasting fruit from farmers markets in both places. Generally the stuff I'm able to get in the grocery store here in Canada is unripe, and very poor quality. Looks good, tastes bland 90% of the time. Has to do with the varieties being planted optimized for shipping, refrigeration, and so on.