Out of interest, what kind of prescriptions would you hope data could make? Are you talking about coming up with new ideas for production or further optimisation for what already exists?
Farmers were told to collect all this data back in the early nineties at the beginning of what was called the precision farming movement. They bought the sensors, collected the data and they're still waiting.
They're looking for the data to point at problems that could be solved to make them more money.