The biggest opportunity for disruption is the checkoffs.
>These types of programs represent an already existing framework of farmers ‘paying’ for this type of knowledge. This model has proven scalable, even more so with the internet and social media making information readily available. Note this doesn’t prevent bad information from being shared, but since savvy farmers will try and eventually ignore unprofitable methods, one can assume this is an efficient system.
No. It is one of the most wasteful systems I've ever seen. Take one look at the reports they put out to justify their existence and you'll see that it is filled with ridiculous math, where ROI is based on outputs instead of outcomes. The data being collected is junk, all the vendors are super-insidery and collaboration is a political minefield at best. There's so much room for improvement you could throw a dart at any of the checkoff 5-year ROI reports and blindly hit an area to innovate on.
>These types of programs represent an already existing framework of farmers ‘paying’ for this type of knowledge. This model has proven scalable, even more so with the internet and social media making information readily available. Note this doesn’t prevent bad information from being shared, but since savvy farmers will try and eventually ignore unprofitable methods, one can assume this is an efficient system.
No. It is one of the most wasteful systems I've ever seen. Take one look at the reports they put out to justify their existence and you'll see that it is filled with ridiculous math, where ROI is based on outputs instead of outcomes. The data being collected is junk, all the vendors are super-insidery and collaboration is a political minefield at best. There's so much room for improvement you could throw a dart at any of the checkoff 5-year ROI reports and blindly hit an area to innovate on.