A lot of businesses publish apps on the App Store because it is the only option Apple gives consumers to install their app.
You are most likely not going to be discovered just by being on a Store but rather through your online presence.
In a free world you could own your app distribution logistics with the cloud provider you already have to use for your app, website or for other part of your business. You can do it on Windows it didn't kill Microsoft business at all
The issue is not Apple making a profit on its store. Selling phones is unrelated to owning a store, they have one good for them but why is it mandatory to access such a huge share of the mobile market ?
What value is given to businesses and developers, and what undue avantages over competition Apple gets by tying both together ?
Now let's admit you do want to be on their store. Now you want to take payments, your bank has tech to take payments, Stripe has tech to take payments, PayPal does to etc. Apple want to compete with those with their In App Purchase tech fine but there has to be choice. The cut is 30% because they forbid competition in payments. They forbid even mentioning to customers they can have a better deal outside.
If Apple thinks being on the App Store is such a privilege it should either :
- Make businesses & developers pay for being on it and let them chose their payment provider
- Keep on bundling phones with a store where their payment tech is mandatory but let customers install apps that are not from the App Store
They can fight it as hard as they want the EU regulators will make them do that choice anyway because the anti trust case against them is even sounder than the Microsoft one with Internet Explorer
You are most likely not going to be discovered just by being on a Store but rather through your online presence.
In a free world you could own your app distribution logistics with the cloud provider you already have to use for your app, website or for other part of your business. You can do it on Windows it didn't kill Microsoft business at all
The issue is not Apple making a profit on its store. Selling phones is unrelated to owning a store, they have one good for them but why is it mandatory to access such a huge share of the mobile market ?
What value is given to businesses and developers, and what undue avantages over competition Apple gets by tying both together ?
Now let's admit you do want to be on their store. Now you want to take payments, your bank has tech to take payments, Stripe has tech to take payments, PayPal does to etc. Apple want to compete with those with their In App Purchase tech fine but there has to be choice. The cut is 30% because they forbid competition in payments. They forbid even mentioning to customers they can have a better deal outside.
If Apple thinks being on the App Store is such a privilege it should either :
- Make businesses & developers pay for being on it and let them chose their payment provider
- Keep on bundling phones with a store where their payment tech is mandatory but let customers install apps that are not from the App Store
They can fight it as hard as they want the EU regulators will make them do that choice anyway because the anti trust case against them is even sounder than the Microsoft one with Internet Explorer