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The best ideas are fragile; most people don’t even start talking about them at all because they sound silly.

I hear this expressed quite a lot and there's certainly some truth here. I think it can be quite misleading though.

Many good ideas also just sound like pretty good ideas and turn out to be great businesses. Not every idea has to be completely crazy sounding. Perhaps this is even more true in B2B software / boring industries.

VCs and Accelerators are incentivised to encourage the craziest "moonshots" because that's how they make money. If you're just looking to get rich selling software you don't need to go to mars.



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