Wow, at no point did I get the impression that she was responsible for the whole thing. Yeah, the title made me think she was going to be more responsible, but nothing wrong with pulling people in and I was very satisfied with her explanation and story.
And the story is awesome! It points to how sometimes getting the product into as many hands as possible and then interviewing customers on how they use it a great technique for eventual product success.
She probably could have talked about the engineering side a bit more, but she probably just wasn't in the loop there. And anyways, this is obviously a marketing blog post so engineering would have been a pointless diversion.
Btw, I got the sense she was enthusiastic and energetic and likely very diligent in her efforts to call up her customers and get to the root of how they used it.
Don't underestimate that level of ground floor contribution.
And the story is awesome! It points to how sometimes getting the product into as many hands as possible and then interviewing customers on how they use it a great technique for eventual product success.
She probably could have talked about the engineering side a bit more, but she probably just wasn't in the loop there. And anyways, this is obviously a marketing blog post so engineering would have been a pointless diversion.
Btw, I got the sense she was enthusiastic and energetic and likely very diligent in her efforts to call up her customers and get to the root of how they used it.
Don't underestimate that level of ground floor contribution.