I'm more worried for my local ISP selling my browsing history, or exposing it due to incompetence, because something like that already happened and nowadays I'm worried they send that data to local authorities too.
The "cloud players" you're worried of are big targets and the law protects me, since we have the GDPR and the EU is trigger happy in giving fines to big companies. Also my data is not that useful right now to a US company.
Also the ad blockers for iOS Safari don't work well and I use iOS Firefox anyway, which can't use Safari's content blockers. So I'll take any help in blocking ads I can get.
This will also be valuable for doing some content filtering for my son, without installing anti-virus crap on his devices.
Does GDPR and other EU laws not protect you from your ISP also? I'm not sure how your home ISP is less trustworthy than your VPNs ISP if they're both in the EU (and if you arent, GDPR doesnt apply to you).
The "cloud players" you're worried of are big targets and the law protects me, since we have the GDPR and the EU is trigger happy in giving fines to big companies. Also my data is not that useful right now to a US company.
Also the ad blockers for iOS Safari don't work well and I use iOS Firefox anyway, which can't use Safari's content blockers. So I'll take any help in blocking ads I can get.
This will also be valuable for doing some content filtering for my son, without installing anti-virus crap on his devices.
It really depends on your threat model.