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IMHO, SEO is just shorthand for SnakEOil.

If gaming search engines is your Brad-and-butter, is your idea really that novel?



It's not about gaming them anymore.

It's about structuring pages and content in such a way that Google et al believe works best for the reader.

Due to Google-side analytics, it's also about bounce-rates. This leads to both more in lengthy pages with depth, as well as lengthy pages of bullshit.




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