> How can you realistically avoid this for certain products though?
You can't. It seems like if you're in business of mobile/web-apps which are not large enough to have paid, direct contacts with your relevant platforms, you should have more than one business.
I'm not saying it's a reasonable expectation or a good thing. But if you can pull off either 2 ok apps, or 1 main app and some set of simple things, it may be preferable to one perfect product from the business continuity perspective.
You can't. It seems like if you're in business of mobile/web-apps which are not large enough to have paid, direct contacts with your relevant platforms, you should have more than one business.
I'm not saying it's a reasonable expectation or a good thing. But if you can pull off either 2 ok apps, or 1 main app and some set of simple things, it may be preferable to one perfect product from the business continuity perspective.