(old dude here) I knew this attitude was coming when i saw the billboards recruiting PhD's back in 2008 (or so). I figured they'd be completely infected by arrogant (but clever) twats around 2015. i believe my guess proved to be true and it's been getting worse ever since. also, the fact that their (organic) search is so awesome also-also that they were allowed to buy Waze, ffs, get out of my life!.