* confront the founder
* get vocal outside of the company (customers, investors, etc)
* quit
* keep your concerns to yourself and continue working
I would strongly advise against first two options. They will automatically tag you as a troublemaker, and depending on the size of your professional circle this may cause you substantial problems further down the road. They are also not likely to change things either.
Keep in mind that the decision to twist the facts was conscious. This is in all likelihood his mode of operation, so talking about ethical concerns will probably not yield any response. It's not like he'd say - "Damn, you are right. What was i thinking ?".
Excellent analysis. I would add a 5th option (and not that I'm recommending it; just that it should be there as well):
* "Drink the kool-aid" (i.e. buy into what the company believes/touts)
I think another saying is, "Fake it till you make it." It sounds like this is an aphorism the founder buys into. He isn't the first founder to use this strategy and, without saying it's right or wrong, I would just suggest you look around and take stock of just how bad your founder actually is versus the next founder/company you will go to work for if you do number's 1, 2, or 3.
In short, your options are:
I would strongly advise against first two options. They will automatically tag you as a troublemaker, and depending on the size of your professional circle this may cause you substantial problems further down the road. They are also not likely to change things either.Keep in mind that the decision to twist the facts was conscious. This is in all likelihood his mode of operation, so talking about ethical concerns will probably not yield any response. It's not like he'd say - "Damn, you are right. What was i thinking ?".